The Story Behind Soocha

Soocha is my dream brought to life — a reflection of my journey, my passion, and my roots. I’m an IT engineer and MBA by education, an HR by profession, and an artist at heart. From a very young age, I was deeply drawn to the richness of Indian art and culture. Over the years, that curiosity grew into an unshakable love for handcrafted textiles and traditional design.
 
After spending 7+ years in the corporate world, refining my skills in business strategy, branding, and design thinking, I felt a pull — stronger than ever — to return to what truly moved me. That pull became even more meaningful when I became a mother. As I stepped into this new chapter of life, I knew I wanted to build something that not only honored India’s incredible artisan heritage but also spoke to the urban woman I had become.
 
Soocha was born out of that vision. We work directly with artisans from Kashmir, Lucknow, and Rajasthan to bring you handwoven, handcrafted clothing that blends traditional threadwork with contemporary silhouettes. Every design is a blend of deep-rooted culture and modern elegance — created with care, made for all body types, and meant to feel as empowering as it looks.
 
Soocha is more than a brand — it’s a tribute to resilience, motherhood, art, and the freedom to follow your passion no matter where you are in life. I created Soocha for women like us — strong, expressive, and deeply connected to our roots, yet always looking forward.
 
Thank you for being part of this journey.

With love,

Deblina Mondal

Founder, Soocha